school-admission-tips

If you are constrained with the money spent on promotions, you need to put more effort in doing tasks and activities you would hire out otherwise.

Spending money on promotions is usually the obvious choice. When you get outside the comfort zone, not only do you find cost effective solutions, but also achieve high impact results.

Here are 3 Tips for you to promote your school without hurting the wallet too much.

Tip #1 - Social Media Marketing:

Marketing often gets confused for advertising in the course of taking action. The mantra for marketing here is to "give" to your target audience when they least expect to receive. Focus on their areas of interest. Picking a school is a major decision and often parents are overwhelmed with the schools focus on how great is their infrastructure, faculty, and class 10 or 12 results?

Instead, schools need to think about helping parents identify what's important for their child's education journey. Guide them with a list of attributes which can help them evaluate how a school can meet their expectations. When the conversation shifts from, here are all the great things we can offer, to hearing what's important for the parents and their child, it builds authenticity for a school brand. You may reduce the number of prospect leads, but your conversion is likely to increase.

Tip #2 - Search Engine Optimisation

SEO really is a super power that can lead to a lot of organic leads for your school. You can hire a company to build a lot of backlinks quickly, however search engines like Google are continuously evolving and they know how to identify the low quality search boosting links and penalise ranking for the same.

Instead, focus on good quality content. Content is really King, no substitute for it. It is a great way to differentiate your school without spending a boat load of money. When you build content, you start adding value before the customer walks into your campus. Albeit slowly, but the internet universe surely rewards quality content.

Tip #3 - Customer Reviews

The last year and half has not only helped us be welcoming to doing things online, but also be more dependent on it to find and compare information. Modern day parents are tech savvy, they read blogs, reviews and compare specs for everything they buy or consume. Why would the process of selecting their child's school be any different?

Reviews from existing parents can be a practical insight for a prospect parent to help understand the experience with a school. Build good relationships with your current parents, not only will it keep them as happy customers, but also, you can request them to submit reviews online. This is a meaningful and inexpensive exercise that adds credibility and strengthens your relationship with your target audience.